Digital marketing is a branch of marketing that utilizes digital technologies to create, manage, measure, and optimize customer interactions.
The digital age has enabled businesses to reach their target audience with just a click of a mouse. However, today’s consumers are not only seeking a product or service that satisfies their needs; they want a personalized experience that reflects their interests and values.
Digital marketing has also transformed the way marketers engage with customers to drive product or service purchases. This new era of marketing is about being personal and engaging with customers on any digital platform they use at that moment.
Digital marketing encompasses any marketing product or service utilized with digital devices. Visit various channels such as social media, SEM, SEO to access the content from the bar.